VV Brown

I've gotten quite a few emails from fellow women of color asking about vintage hairstyles and I never know how to answer them. I have curly hair myself. I straighten it sparingly - once or twice a year at most... and I really don't style my hair in a vintage fashion.

I recently straightened and did pin curls for a loose wave... check it out HERE. (also, this is the first picture of myself I've ever posted!).

I've seen plenty of YouTube tutorials about vintage hair (1, 2, 3, 4, 5, 6, 7, 8, 9, & not a tutorial, but I love her look: see HERE and HERE) and they all seem swell, but I never got around to trying any. Victory rolls, faux bangs, pincurls, and marcelling.... I usually leave that stuff to the experts.

Which brings me to VV Brown. (I'm not trying to get you to go out and buy anything! I have to do some further listening, as I've only heard the one song, myself - "Shark in the Water"). This songstress from the UK has a unique look for sure, and she owns it! This isn't the first time we've seen faux bangs in pop music AT ALL (I don't know what it is about Lady Gaga and/or songs with the word PHONE in them that makes Beyonce channel Bettie Page), but VV's look is consistent. She also seems to have a penchant for vintage silhouettes - fitted bodices and a-line skirts.

So, if you have straight hair, the faux bang may be an easy way to try a vintage hairstyle and retain some modernity all at once.

I'll also have to throw Janelle Monae's name out there for vintage hair inspiration.

Style & Status: Selling Beauty to African-American Women, 1920-1975

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Most recent library book: Style & Status: Selling Beauty to African-American Women, 1920-1975 by Susannah Walker.

Great read! (Though, to be honest, I browsed, more than read the book...)

I was going to stay away from skin lightening ads - and I've come across LOTS of them - but among the photographs included in Style & Status were the ones immediately below, advertising skin lightening creams and salves as a way to have pride in one's race.... which is nothing if not counterintuitive.

The copy on the advertisement above begins, "Your sweetheart - your husband is not blind. If you have short, ugly hair he knows." Well, tell us how you REALLY feel! I can't deny that the photographed woman is a head turner, and appeals to vanity are certainly nothing new, but tact and finesse seem to have been acquired charms in the advertising industry. This 1928 ad from the Chicago Defender is so over the top to the modern reader, it's almost funny.

Madam C.J. Walker's empire extended beyond hair products; the advert above speaks of antiseptic soap, face powders, body oils - all in the service of a woman's beauty and desirability. The ad's copy reads: "Perhaps you envy the girl with irresistible beauty, whose skin is flawless and velvety, whose hair has a beautiful silky sheen, the girl who receives glances of undoubted admiration. You need not envy her." Followed, of course, by the claim that Madam C.J. Walker's products can make you as beautiful as you've ever dreamt of being.

It's all very "Bernice Bobs Her Hair".

Not only was Madam C.J. Walker inventing products for African-American women - she was also employing and teaching them! As seen in the flyer above, which reads: "In these times, when we are so greatly concerned about jobs, it is refreshing to know that here is one company where the color of one's skin is not a bar to employment." Refreshing indeed! And in the 1920s!

Lard, tallow, petroleum, and a spool of thread... MacGuyver could probably sail a ship with less. But what could YOU make of your hair with only these items? Probably a mess. I wouldn't even know where to begin! Black women in the 1920s had this to work with until Madam C.J. Walker. Even as an African American woman with natural hair who isn't fond of chemicals... I couldn't imagine slathering my head with lard.

The teeny weeny afro in this advert seemed at first anachronistic to me. Seems like something you'd see in the late 1960s to early 1970s, but this ad is from a 1929 issue of the Chicago Defender.

Poro College Representatives seemed the 1920s equivalent of what we know as Avon or Mary Kay Reps today. How progressive!

An African American hair show in the 1920s... It's no Bronner Brothers, but that hair shows even existed this early was a huge surprise to me!

No beauty school dropouts here.
I wonder if in the 1940s it was cheaper to have students do your hair, as it is now...

Interesting! These days, people want a sun-kissed beach tan. I know that in the 1920s, women generally valued porcelain complexions and marcelled hair, but Among African-American women, I imagined the beauty standards to be different. I guess not!

Skin lightening ads really rub me the wrong way. I know that they still exist, and are not limited to any one culture or era, but I wish we could all be over the idea that fairer skin is better skin, or straighter hair is better hair. Yes, straight hair and fair skin are beautiful, but just as beautiful are dark skin and curly or kinky hair.

/end rant

This pamphlet cover reminds me of the Tide Magazine cover I'd discovered in Madison Avenue and the Color Line: African Americans in the Advertising Industry last month. I thought Tide's 1947 cover bold and ground-breaking (which is was; Tide was a national advertising trade magazine running a story about African American consumers), but this pamphlet insert from the Chicago Defender from 1945 predates the Tide article by two years.

Makes Pete Campbell's fictional 1963 pitch on Mad Men not seem so far fetched or outrageous.

I've come across so many Nadinola ads during my research they don't even shock me any more. Last month, when I first began scouring old issues of Black publications, every happening upon a Nadinola ad was a new slap in the face... The idea that love could be influenced by complexion, that dark skin was an impediment to happiness is both antiquated (I hope!) and hurtful. But, from a purely aesthetic point of view, the ads were often blocked so beautifully, I was tempted to feature them. I may decide to in the future.

I absolutely LOVE this hair style. I've got to figure out how to achieve it. My hair is very Very VERY puffy and curly, so to tame it into this style may prove difficult. If only I could get my hands on some sensational Vapoil.

Again, Susannah Walker's book, Style & Status was a great read! I definitely recommend it to anyone interested in the Black beauty industry and the experience of Black women in the 1920s to the 1970s.

This week, on b.vikki vintage, I'll begin the Black Brides & Weddings posts, and feature some great vintage ads from Pepsi, Kodak, and more.

Thanks for reading - and a very special thank you to the 20+ new followers I gained last week!

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Vintage Royal Crown Hair Dressings ads from 1960-1962

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I love vintage ads that use illustration rather than photography. Maybe it has something to do with my documented love for comic books (I have an entire blog dedicated to Black female superheroes). The b.vikki vintage blog banner illustration is actually an ad illustration for Colgate that I tweaked for my own purposes. I'm sure that's highly illegal, but the ads have been out of use for four decades, and b.vikki vintage is hardly even a dog and pony show at this point. This start-up is small beans, so I doubt anyone from Colgate's going to hunt me down and sue me over this. Just in case: OOPS!

On to the ads at hand. I love the *Be Fashionable* tagline and the style of the illustrations. It almost makes me wish Royal Crown Hair Dressing was still around! Oh, wait! It is! And the packaging hasn't changed a bit in over 100 years.

I have A LOT more vintage Royal Crown Hair Dressing ads, but the rest feature photography and no illustration, so I'll give them their own post later.

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Vintage Hair Straightening ads from 1958-1969

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The ads featured in this posts are for the following hair straightening products: Hair Strate, Perma Strate, and Ever-Perm (the last of which reminds me of this scene from Coming to America).

Regardless of your stance on chemically treated or natural hair, I think we can all find the first three ads amusing. I've been natural for 8 years and rarely ever straighten my hair, but I can VIVIDLY remember refusing to participate in gym class in high school for fear of sweating out my pressed hair. So the concept of hair *GOING BACK* or reverting is not at all foreign to me.

These are downright hilarious. As for the ads below, the styling is beautiful!

Her expression, that sweater, the cinched bow at the waist, and what I imagine must be a full skirt. Perfect. And she's completely captured the attention of the equally stylish gentleman behind her.

This idea, this delicate, coquettish, yet powerful and very feminine confidence is what I think each b.vikki vintage piece captures (pictures coming VERY soon). I've searched high and low for the perfect 1950s and early 1960s dresses, shoes, cardigans, and more and I think I've put together a great collection for the launch of b.vikki vintage.

This ad differs greatly from those above, and for that reason, it caught my attention. I think the departure can be explained by the fact that this ad debuted in 1966, the crux of the Mod Era. The blocky, bold typeface, the geometric artwork screams mod.

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