There were so many disparate movements at work in the 1960s, all converging to define what we now know to be the culture of the era: The youth movement, the hippies, the Civil Rights movement, mod fashions, and of course the dominant culture of the decade fought to preserve the status quo.
Pepsi was obviously a progressive company at the time and knew to appeal to both the teen/youth and Black demographics.
The two ads below were jarring to find. The blocking is nearly IDENTICAL; the ads were probably shot on the same day with the white models and black models shooting one right after the other. That practice is not unheard of (clip in the preceding link from the 1970 movie The Phynx). It's why today there are McDonald's commercials for every target market today.
The two ads above both ran in 1965 - the African-American version in Ebony magazine and the other in more mainstreamed publications.
In either set of ads, it's easy to tell that Pepsi was playing to younger potential customers and selling a lifestyle along with their product. The buttoned-up conservatism of the 1950s was on the way out and the free-wheeling 1960s dictated the way corporations marketed to consumers.
Here are a few Pepsi Generation television commercials from the mid and late 1960s to take a gander at:
And this hilarious article from 1965 demonstrates the pejorative use of the term "Pepsi Generation" as a tongue-in-cheek way to describe restless and delinquent youths.
Lela Rochon in a powder blue embroidered turtleneck sweater, white gloves, and a white pillbox hat!
Good question. One to which I certainly don't have an answer. But that's neither here nor there. This post is about the eponymous 1998 film starring Lorenz Tate, Halle Berry, Vivica A. Fox, and Lela Rochon.
This true story of the talented (and philandering) Frankie Lymon spans the 1950s and 1960s - making it a perfect fit for b.vikki vintage.
Trailer, screencaps, and promotional photos ahead.
Halle Berry looks AMAZING in vintage silhouettes, doesn't she? I may feature her turn as Dorothy Dandridge later.
One more post and we're out of the 1950s and into the 60s!
I almost wish I'd done the posts in reverse chronological order because the 1960s gowns are AMAZING.
Love the long sleeves and diaphanous scoop neckline!
Yes, that is Sammy Davis Jr., his first wife Loray, and his younger sister Suzette. This picture is beautiful - and doesn't betray a hint of the turmoil beneath the surface. Months before this was taken, Sammy was engaged to Caucasian woman but terminated the impending nuptials due to the high volume of racial and death threats he was receiving. Loray and Sammy Davis Jr.'s marriage lasted only a year.
I'd rejoice in the knowledge that things are wholly different now and that something so reviling would never happen to day, but then there's thishorrific Louisiana story... from last month!
Though the day was ill-fated, Loray's collar and headdress are stunning.
Deep, scalloped necklines seemed to have been popular in 1958. This scoop-necked incarnation with sheer, embroidered sleeves is gorgeous.
The model photographed above isn't a bride, but the dress she's wearing is amazing! I just couldn't leave this out. The scalloped neckline makes another appearance.
Great looking couple! Another showing from the scalloped neckline. This time in a square neck.
St. Alselm in Chicago? I went there for kindergarten!
Son of a socialite's nuptials documented in society section of national publication; this is still happening, right? Except now, the children of socialites generally aren't teachers!
These two look great together. I actually like the layered texture of the groom's get up more than the bride's this time around.
Another scalloped neckline! Off the shoulder and demi-sweetheart.
Up next: Vintage Black cast movie posters from the 1940s, 1950s, 1960s, more vintage Pepsi ads, and stills/clips from Sparkle and Why Do Fools Fall in Love?.
What I like most about these vintage Firestone ads is the depiction of family and the implication of dependability.
This looks like a movie still. I don't quite get how the copy jives with the photography, but it's a great look.
I couldn't help but think of the Obamas when I saw this ad.
Girls in white dresses with blue satin sashes. I'm not sure if Firestone was attempting to evoke that line from My Favorite Things, but it's the first thing that came to mind.
That the photographs feature more prominently than the tires or the copy in most of these ads is indicative of what Firestone in the 1960s purported to be selling. With the purchase of their product, you were also ensuring that the people you loved most would be safe. Reminds me of those hilarious Twilight New Moon Volvo commercials that are running now: "There's more to life than a Volvo; That's why you drive one."
It would be untoward to bring up the Firestone recalls over the past decade, so I won't elaborate on that scandal... and will let these beautifully blocked ads speak for themselves.
The past two days have been intense for b.vikki vintage! I noticed an exponential up-tick in my Google Analytics on Wednesday and woke Thursday morning to a prominent feature on Jezebel.com, a site I read frequently (Who am I kidding? I'm a starred commenter. I love Jezebel!).
The feature, written by Racialicious' Latoya Peterson, came as a complete surprise to me. I never contacted Jezebel, so for them to have found my blog was truly fortunate and a blessing.
Other good news:
I've been contacted for several interviews... which I'm wary about (but for which I am immensely grateful), as I've done my best to expunge every picture of myself from the internet - and there were LOTS from my public relations days.
I've teamed up with Leila from BGLHonline.com (formerly BlackGirlLongHair.blogspot.com) to do a "Vintage Natural" feature that should go up approximately once a week. The posts will feature women from the 1920s-1960s with natural hair, their stories, their pictures, articles and more. I've loved BGLH for a long time now (I'm a naturally curly girl - almost 9 years since), so this is all very exciting.
African American Brides has linked to my Vintage Black Weddings posts and I couldn't be more thrilled. I contacted Erica, one of the site's wonderful writers, a few days ago, and I'm so happy she liked the blog!
Scratch from ScritchandScratch.com - a sketch blog - has created this amazing vintage-inspired illustration based on b.vikki vintage posts. I love comics and I love vintage, so this is right up my alley. Any converging of the two is a welcome treat. The hair and the dress are pitch perfect.
And I have to thank all of the other blogs that have linked to or posted about b.vikki vintage in the past month and a half.
Not trying to be weirdly self-congratulatory or hyper-meta or anything like that... but, I think it would've been weirder if I didn't mention this stuff..... soooo......
All in all, I can honestly say I didn't expect any of this; b.vikki vintage has hardly been in existence for 6 weeks, so the rapidity with which it has grown is giving me whiplash! The best kind of whiplash!
Mad Men is far and away my favorite show on television. A season two episode, called "For Those Who Think Young" featured the copywriters at the fictional 1960s advertising agency Sterling Cooper struggling to come up with ideas to market Pepsi to the under 25 demographic.
"No one under 25 drinks coffee anymore... Just Pepsi. They pour it on their Frosted Flakes."
That was clearly hyperbole, but unsurprisingly, Mad Men remained completely authentic to the era with the title and subject matter of the episode. Pepsi, in the early 1960s ran ads containing the copy "now it's Pepsi - for those who think young".
Of course, the Pepsi print ads and commericals were very mainstreamed, but in magazines like Ebony, Jet, and Sepia, and local dailies like the Chicago Defender, ran complimentary ads featuring models of color.
I like that Pepsi didn't define too rigidly what it meant to think young. It could have been a day with your children, your significant other, on campus, at the park....
And here is the original "For those who think young" commercial from the 1960s.
And, of course, the contemporary Britney Spears reboot. What's interesting is that Britney does a medley of Pepsi jingles from the 1960s, including the Pepsi Generation ads, of which I have several featuring African American models from Black publications. I'll save those for another day and give them their own post.
Here are some other Pepsi "For Those Who Think Young" ads to compare to the ones above. Frankly, I like them all!
Thanks for reading!
Up next: Part 3 in the vintage Black weddings series featuring photos of African American weddings from the late 1950s, vintage 1960s Firestone ads, and clips and screencaps from Why Do Fools Fall in Love?. (Halle Berry looks great in vintage, by the way. Her wardrobe in that movie was AMAZING!)
This blog features vintage advertising campaigns and fashion editorials from Black/African-American publications, video clips and found photographs featuring people of color from the 1950s-1960s, as well as product descriptions and pictures of vintage pieces I have for sale at my etsy.com shop.
Among the items available for purchase will be dresses, skirts, cardigans, shoes, bags, jewelry, and occasionally hats from the 1950s-1960s or fashioned in the style of that era.
I've loved vintage fashion for some time (and traditional jazz and pop standards, old movies, Doris Day, et al), and did lots of research before deciding to open a vintage etsy shop and start this blog, because I wanted to do it right. Something I noticed during my research, something that helped me to cement my decision, was the lack of women of color in the online vintage community.
So, not only will I be selling vintage clothing, but the pictures I post here, of beautiful women of color from the 1950s and 1960s, will give some idea of what we truly wore then.
My great grandmother, Essie O'Neal, and her brother, Norris Reed, Sr in the late 1940s.
More pictures of my family in the 1940s - 1980s HERE and HERE.