Showing posts with label mad men. Show all posts
Showing posts with label mad men. Show all posts

Monday, September 13, 2010

Characters of Color on Mad Men



Mad Men is the best show on television, in my opinion, but because it's set in the world of Madison Avenue advertising in the mid 1960s, there's a notable dearth in diversity. When characters of color are featured in a professional setting they're usually playing the maid, a janitor, an elevator operator, a waitress, a bus boy, a Xerox installer, et al. Contrarily, e
very time a black character not featured in a domestic capacity is seen on the show, usually in an informal social situation, it's to bolster the counter culture cred of one of the main characters: Kinsey's black girlfriend, Don's hippie mistress Midge has a black friend, and now Joyce does too. It's all very purposeful.

Don visits a Japanese restaurant and is propositioned by a waitress.

In 'The Rejected' a black janitor buffs the floors of Sterling Cooper Draper Pryce.

Pete Campbell accosts Hollis, the Sterling Cooper elevator operator, to discover the origins of his - and other black peoples' allegiance to Admiral televisions.


Betty visits home and cries on the shoulder of the woman who raised her, her nanny Viola.


These screencaps are from the series premiere of Mad Men. Don is at a bar/lounge and asks the black server why he's so loyal to his brand of cigarettes and if he'd ever try Lucky Strike. A superior sees this conversation and asks Don Draper if the server is bothering him because he can be a bit "chatty." Sign o' the times.

Outside of being used as devices to highlight social progressiveness and professional disparities, black celebrities, activists, and public figures have been mentioned on the show too many times for me to remember: Medgar Evers (more implied than anything), Martin Luther King, Malcolm X, Nat King Cole, Muhammad Ali , and more.


Peggy meets a black nude model at a party. Love the earrings and hair.

Peggy goes to a warehouse party reminiscent of Warhol's silver factory and passes a black couple in the hall.

I've already posted about Sheila White, copywriter Paul Kinsey's one time girlfriend.

The juxtaposition of Sheila and Hollis in this scene is poignant and hilarious. Paul tries to strike up small talk with Hollis, to whom he's never spoken before and the look on Hollis' face tells us all we need to know.

In a pregnancy induced fever dream, Betty Draper imagines her late mother and father in her kitchen with Medgar Evers.


Prompted by his girlfriend, Kinsey takes a bus to the south to help with voter registration. Here, he's at the height of his well-intentioned, yet pretentious liberalism. Doing the right things for the wrong reasons.

Pete Campbell discovering Ebony magazine and black ad dollars.

One of Don Draper's early mistresses, Midge Daniels, was an illustrator and late hold-over from the Beat generation - that or an early hippie. In the scene pictured above, she, her friends, and Don Draper smoke marijuana.

I guess I'm hyper aware of the appearance of characters of color because the occurrences are so sparing, I know that they must be very deliberate.

In the most recent episode of Mad Men, 'The Summer Man', this stylish black couple is seen on the streets of Manhattan.

Thursday, September 9, 2010

More Mad Men Casting Call Favorites

Another round of favorites from the Mad Men Casting Call contest.

First up is my sister's friend from high school, Andrew Turner!

St. Benton
Seattle, Washingon
The sepia effect was a great choice. Love this shot.

S. Byron
Baltimore, MD

PJ
Houston, TX
I love this jewel toned shirt waist day dress.

K. Amber - Rockville, MD

Cathi Walker - Brooklyn, NY
Nothing's more classic than a crisp white shirt and a circle skirt!

Sunday, September 5, 2010

Mad Men Casting Call Favorites

I probably don't need to mention that Mad Men is my favorite television show... but I suppose I just did! The Mad Men Casting Call is up and running again this year and I thought I'd share a few of my favorite entries.

Flipping through the photos has inspired me to enter the contest.... next year...


Whitney N. Wilson - Virginia Beach, Va

Rosalind - Pleasantville, NJ

Nzingtha - Jamaica, NY

Lenda Winfrey - Pomona, CA

Heather Welborn - Los Angeles, CA

Djakarta - Sherman Oaks, CA

Dellea Copeland - Austin, TX

Brandace - Dallas, TX

Audrey Elysabeth Cohen - Somerset, NJ

Anonymous - Dallas, TX

Anonymous - Birmingham, AL

Wednesday, November 25, 2009

The Pepsi Generation

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There were so many disparate movements at work in the 1960s, all converging to define what we now know to be the culture of the era: The youth movement, the hippies, the Civil Rights movement, mod fashions, and of course the dominant culture of the decade fought to preserve the status quo.

Pepsi was obviously a progressive company at the time and knew to appeal to both the teen/youth and Black demographics.




The two ads below were jarring to find. The blocking is nearly IDENTICAL; the ads were probably shot on the same day with the white models and black models shooting one right after the other. That practice is not unheard of (clip in the preceding link from the 1970 movie The Phynx). It's why today there are McDonald's commercials for every target market today.


The two ads above both ran in 1965 - the African-American version in Ebony magazine and the other in more mainstreamed publications.




In either set of ads, it's easy to tell that Pepsi was playing to younger potential customers and selling a lifestyle along with their product. The buttoned-up conservatism of the 1950s was on the way out and the free-wheeling 1960s dictated the way corporations marketed to consumers.

Here are a few Pepsi Generation television commercials from the mid and late 1960s to take a gander at:






And this hilarious article from 1965 demonstrates the pejorative use of the term "Pepsi Generation" as a tongue-in-cheek way to describe restless and delinquent youths.


Click HERE to enlarge.


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Thursday, November 19, 2009

For Those Who Think Young

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Mad Men is far and away my favorite show on television. A season two episode, called "For Those Who Think Young" featured the copywriters at the fictional 1960s advertising agency Sterling Cooper struggling to come up with ideas to market Pepsi to the under 25 demographic.

"No one under 25 drinks coffee anymore... Just Pepsi. They pour it on their Frosted Flakes."

That was clearly hyperbole, but unsurprisingly, Mad Men remained completely authentic to the era with the title and subject matter of the episode. Pepsi, in the early 1960s ran ads containing the copy "now it's Pepsi - for those who think young".

Of course, the Pepsi print ads and commericals were very mainstreamed, but in magazines like Ebony, Jet, and Sepia, and local dailies like the Chicago Defender, ran complimentary ads featuring models of color.


I like that Pepsi didn't define too rigidly what it meant to think young. It could have been a day with your children, your significant other, on campus, at the park....







And here is the original "For those who think young" commercial from the 1960s.



And, of course, the contemporary Britney Spears reboot. What's interesting is that Britney does a medley of Pepsi jingles from the 1960s, including the Pepsi Generation ads, of which I have several featuring African American models from Black publications. I'll save those for another day and give them their own post.




Here are some other Pepsi "For Those Who Think Young" ads to compare to the ones above. Frankly, I like them all!






Thanks for reading!

Up next: Part 3 in the vintage Black weddings series featuring photos of African American weddings from the late 1950s, vintage 1960s Firestone ads, and clips and screencaps from Why Do Fools Fall in Love?. (Halle Berry looks great in vintage, by the way. Her wardrobe in that movie was AMAZING!)

Don't forget to visit b.vikki vintage on Etsy!