Tuesday, May 4, 2010

Beyonce - Why Don't You Love Me

Aren't I being a thoroughly modern Millie these days? Don't worry. Things will be back in vintage order soon enough.

Until then, it bears mentioning that Beyonce seems to be sticking to her vintage aesthetic. In her new video for Why Don't You Love me, she's a harried homemaker, some bizarro incarnation of Rosie the Riveter, has returned to her Bettie Page bangs, channels Motown girl groups, is wearing vintage lingerie, and portrays a pretty convincing pin up girl.

In candids I've seen recently, it doesn't seem as if the mid-century look has carried over into her real life, but I like what I'm seeing from her videos... even if the vintage inspiration is tarted up to within an inch of recognition.

The cigarette and the floral print here evokes images of Betty Draper... or it could just be that I'm soooo excited Mad Men will be back for Season 4 in a month!

I also may have a bit of an affinity for aqua colored home adornments. I spy a telephone I wouldn't mind owning. I appreciate the matching fingernails as well. Reminds me of January Jones' SNL sketch, A Ladies' Guide To Party Planning.

The cinematography is also beautiful. Looks like home movies. The makeup (especially the eyebrows!) is spot on, and the hair is immaculate. Kudos to the set production and prop manager as well. The details are great. Keep your eyes peeled for Easter eggs for the super fans! (hint: look at the kitchen counter!)

Take a gander at the video below:

"Why Don't You Love Me" - Beyoncé from Beyoncé on Vimeo.