Sunday, October 4, 2009

Vintage Pepsi ads from 1959-1960

Don't forget to visit b.vikki vintage on Etsy!

THE SOCIABLES prefer Pepsi. Or so Ebony Magazine circa 1960 wanted us to think.

In marketing, the aspirational will always be the most desirable. Find out what your target audience's goals are and position your product as the talisman that will help them attain those goals. It might literally be the oldest trick in the book.

These ads ARE arresting, you must admit. Looks like a good time!

More about this blog and b.vikki vintage:

This blog will feature advertising campaigns and fashion editorials from Black/African-American publications, video clips, found photographs, etc from the 1950s-1960s, as well as product descriptions and pictures of vintage pieces I will have for sale at my shop (coming soon).

Among the items available for purchase will be dresses, skirts, cardigans, shoes, bags, jewelry, and occasionally hats from the 1950s-1960s or fashioned in the style of that era.

I've loved vintage fashion for some time, and did lots of research before deciding to open a vintage etsy shop and start this blog, because I wanted to do it right. Something I noticed during my research, something that helped me to cement my decision, was the lack of women of color in the online vintage community.

So, not only will I be selling vintage clothing, the pictures I post here, of beautiful women of color from the 1950s and 1960s, will give some idea of what we truly wore then.

Thanks for reading. Updates coming soon!

Don't forget to visit b.vikki vintage on Etsy!

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